Livefyre appointed by Time Out to boost UGC

Posted at 5:45 pm June 19, 2014

News of our appointment of Livefyre has been covered by The Drum. Please find more detail as follows:

London – 19 June 2014 – Livefyre today announced that it has been appointed by Time Out Group to implement a phased rollout of it social engagement platform, across the multi-media brand's global sites. As part of the company’s digital expansion strategy, Time Out selected Livefyre to help deepen audience engagement and provide a more social experience by harnessing the unique voice of readers through user generated content (UGC). Now deployed on Time Out UK, Livefyre is in use across the site’s editorial and paid content and has resulted in an increase in interaction levels by more than 200%.  

 

"At Time Out, we are proud to have a highly engaged community of fans who love to share their recommendations and experiences.” said Dave Cook, chief digital officer at Time Out. “Working with Livefyre has opened up new opportunities to bring these communities to our global sites and celebrate their knowledge and enthusiasm. With more cities and communities than ever before able to access Time Out, we can continue to expand our digital offering to become the world’s most comprehensive platform of event information and inspiration."

 

With over 6 million unique users visiting the site each month, Time Out London is already successfully using Livefyre’s platform for native advertising opportunities in addition to editorial.  For example, a recent campaign for British Airways invited four travel bloggers to live blog on the site, and share their experiences via a LiveMediaWall, featuring their own Tweets, Instagram images and Facebook posts from some of the destinations the airline serves.  

 

Further advancing its digital transformation to weave in real-time social content throughout their sites, Time Out is partnering with Livefyre, a platform that has been highly successful with driving user engagement for major media companies and brands in the United States.  Livefyre’s LiveReviews application is now installed across 15 Time Out Sites, allowing users to complement the reviews given by Time Out’s editorial team with crowd sourced material.

“The passion that people feel for the cities they live in is expressed widely and frequently across external social media and blogs,” said Jordan Kretchmer, founder and CEO, Livefyre. Being able to bring the knowledge, excitement and taste of readers to others is a fantastic complement to the expert reviews and commentary for which Time Out is famous. Time Out has seen the potential to increase brand engagement and average time on site through its social communities and we’re really proud to be a part of it!”

As part of its digital rollout, Livefyre is installed across Time Out’s global platform, serving almost all of the 67 major cities across the globe that the publisher operates in, including New York, Buenos Aires, Dubai, Beijing and many more. This news follows Time Out’s acquisition of Huge City, the crowd-sourced event guide for every neighbourhood in the world.

About Livefyre

Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre's social CMS, brands can integrate real-time social content into their websites, mobile apps, and advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 600 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre acquired social storytelling platform Storify in September 2013 and social application provider Realtidbits in November 2013.

 

Founded in 2009 with offices in San Francisco, New York, London and Sydney, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times and 2013 Corporate IT Software Company of the year by the World Technology Network. For more information, visit http://www.livefyre.com or follow us Twitter and Instagram at @livefyre or @storify.